The path forged by big companies like Google and Apple is full of innovations and new technologies. No one can deny their contributions in certain fields. But that has also given them precedence over the rest. This power that they possess is godly sometimes, and they get to decide what we mortals can do and not do. Many people may argue against this, but it is a fact of life. Google is the biggest player, hands down when it comes to search engines. They also have deep inputs in other fields but let's focus on search engines. 

All of us Google some time or the other for things to search. It can be an address or a recipe for cooking. How this information is displayed to us is the sole discretion of Google. So, in theory, it could show anything it wants to show and not what we want to see. This is the power of Google. 

Nuances of Google's Search Algorithm

How Google's algorithm works is a billion-dollar question, but the precedence that it gives to some over the others can make or break a business. They say that it is for the betterment of the internet, and there is a point in that they have done so many things that have made our lives much easier, and we are great full to them for that. 

Google has a rule of putting penalties on web pages so as to restrict them from doing any harm to others or tricking others, and these penalties are worth it. They have in the past and our current time prevented a lot of black back end wrongdoings of malicious intent by many, but and this is a big but, these laws of Google are very broad and can encompass a lot of other things as well, some which may not necessarily belong in that category, that is where this algorithm of Google wrong's us.

Once you get this penalty from Google, you cannot do anything about it, and you have to follow the rules of Google to get rid of them. This is best left for a digital marketing agency to do if you are looking for these services. Search for Google Penalty Removal Sydney and find out the service providers in your area. 

After you have put yourself through that, you will need a good SEO Agency to come back into the good books of Google. This is a long process that can take months or even a year so prepare you to go through this gruelling procedure.

Being penalised by Google is not the end of the world for you. You can always come back in their good books, but you have to be patient, and it will take time, so prepare yourself mentally.