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"You may have seen the Mavis boot on the likes of Rosie Huntington-Whitely, and this cult item is sure to inspire footwear collections throughout the year," she says. Despite the show's brief run between 2001 and 2003, its impact was paramount. When it came to launching Tove, they already had a clear and well-honed blueprint of how they wanted to build the brand across a number of years. As...
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