Unpacking the "Keratin Treatment" Misnomer

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2025-06-12 03:06:35 - Translate -

To be honest, the term keratin treatment can be quite deceptive. While keratin is indeed a protein naturally found in human hair, the primary active ingredients in many of these treatments are often ammonium thioglycolate and sodium hydroxide. These are potent chemicals, and because they're difficult for most people to pronounce, we've collectively come to refer to the process simply as...

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