Mobile Marketing Market Growth, By User-Type (Large Enterprise, Small & Medium Enterprises), By Solution (Mobile Web, Location Based Marketing, Mobile Email, In-App Messages), By Vertical (Media & Entertainment, Retail and Ecommerce, Travel & Logistics, Telecom & IT) – Global Forecast 2027
Mobile marketing offers various solution such as Mobile Web, SMS, Mobile Emails, Location Based Marketing, In-App Messages, Push Notification, QR Codes, Mms, Others. The in-app messaging are alert notification displayed on screen when consumers are active, within the application itself. In app-messaging notification is helpful in displaying the right message in correct time context. It alerts user by displaying new features or content on the screen when they open the application and guide them to the correct path, by triggering a message once they are finished with the particular activity. Also, it helps in modification of message by creative features and symbol. Users can easily create attractive message on their dashboard and can upload any fascinating HTML creation.
The mobile marketing market growth is growing rapidly over 24% of CAGR and is expected to reach at USD 102 billion by the end of forecast period.
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The mobile marketing market growth has been segmented on the basis of solution, it includes multimedia message service. Mobile content can be delivered through MMS (multimedia message service). Almost all new phones produced with a color screen are proficient of sending and receiving typical MMS messages. MMS mobile marketing contains a programmed slideshow of images, text, audio, and video.
The prominent players in the mobile marketing market are- SAP SE (Germany), IBM (New York), AT&T (Texas), Salesforce (California), Adobe Systems (California), Oracle (California), SAS (North Carolina), Mobivity Holdings (California), Salmat (Australia), Vibes Media (Chicago) among others.
Market Research Analysis:
Regional analysis for mobile marketing market is studied in different geographic regions as North America, Europe, Asia-Pacific and Rest of World. Europe is one of the prominent player in mobile marketing market owing to high rates of smartphone ownership and usage. Asia-Pacific region is one of the leading player in mobile marketing due to 1 Billion smartphone users in the region. In China, wechat mobile application has established mobile commerce through this platform, generating a unified experience for its 600 million monthly activity users (MAUs) and also created another path for brands to reach new consumers.
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