SEO, or search engine optimization, is critical for achieving high search engine rankings and delivering organic traffic to your website. When it comes to your brand's online appearance, SEO methods can make a tremendous difference, but if you take shortcuts, Google will notice and your ranking will suffer. Avoid these SEO pitfalls to save your website from being penalized:
1. Bad Link Building
Link building is a popular SEO method that, when done correctly, can be very powerful. However, Google may penalize your site if you use some simple link-building strategies. You may need to quit certain link-building bad habits and start focusing on the quality of your backlinks to boost your site's SEO.
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2. Keyword Stuffing
Keyword stuffing is another SEO pitfall to avoid. This is the process of stuffing an SEO term into a webpage to get it to rank as high as possible in search results. This method worked a long time ago. Websites may improve their rankings by stuffing keywords into meta descriptions, copy, and titles, or even hiding keywords in the backdrop of a page by altering the font color so you couldn't see them. Consider the following example of keyword stuffing:
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3. Not Optimizing for Mobile First
In 2019, Google's mobile-first index will be a significant factor in search rankings. Not optimizing for mobile might harm your Google rankings and provide your users a bad experience. Make sure you consider mobile while managing website content and design, including the menu, pop-ups, text sizes, navigation, and speed. To be sure you're optimizing for mobile-first, use Google's Mobile-Friendly Test.
There are a variety of SEO tactics that can help you improve your Google rankings. You may help enhance organic search ranks by focusing on natural backlinks with quality content, avoiding keyword stuffing with targeted keywords, and optimizing for mobile-first.
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