Websites happen just like that. They are easier to build than before. And due to this reason, there are too many of them. Everyone is investing in a website and want to claim an online presence. While this is a good thing, we are in a crowd now. And to stand out, we need to be different. Because the base for most websites is the same. They either use a similar CMS or the same framework as the foundation. 



Understand Google

Google is the top search engine in the world. They own around 95% of the search traffic in the world. Therefore the term SEO or Search Engine Optimisation depends a lot on how Google search works. We need to find ways to make sure that our website comes on top in Google search results. 



Not just computers, Google is the default operating system for a huge number of mobile devices too. According to reports, there are around 2500 crore active Android devices available across the world. This means that a good amount of mobile users depend on Android’s default search engine ( which is Google ) to get recommendations on what they want to find. 

 

Not just Google

Microsoft Windows is the top desktop operating system in the world. While Mac and Linux have a lot of fans, when it comes to numbers, Microsoft beat them by miles. There are around 100 crore Windows 10 computers worldwide and most of them have Microsoft Bing as their search engine by default. 

 

This gives Microsoft a huge edge and cements its position as the number one Google alternative. It would be unwise to ignore such a mammoth force because it is an additional source of revenue. 



Submitting the Sitemap

Just like the local town, our website also can have a navigation map. One that tells the search engine about its internal structure. This is important to make sure that the search engine, be it Google or Bing can add all the pages and content of your website. The theory is very simple, if it cannot add you, no one will be able to find you in a search result. 

 

To make sure that the search engine spider crawls all the web pages, it is important to submit a sitemap to Google. You can find more details about creating and submitting the sitemap in the link below

 

https://developers.google.com/search/docs/advanced/sitemaps/build-sitemap

 

There are many third-party tools that allow the creation of sitemaps. For CMS like WordPress, there are many free plugins that handle this process. 

 

Optimise the content 

Content is the king. Google has always been particular about this. But there are many methods to optimise the content with respect to SEO. Proper use of keywords is very essential for better results on the Google search page. Your content should be relevant to what people are searching for, keywords they are using and the context of the search.

 

While Google algorithm is intelligent enough to handle a large part of this effectively, we should invest enough in content SEO.

 

Considering that Google is promoting more non-English content, having your content in an Indian language can heavily improve your chances on Google.

 

Use of Social Media

Google values the sharing and propagation of our content through social media platforms. One of the most effective strategies is to create social media pages and share your content URL through them. The more “ Like “ and “ Share “ they receive will reflect on the search results too. The use of Hindi, South Indian languages and other regional languages will help in local SEO as well.