What is E-A-T?

E-A-T SEO stands for Expertise-Authoritativeness-Trustworthiness SEO (Search Engine Optimization). It basically contains a set of page content standards or guidelines that website owners or publishers must comply with in order to be ranked high on Google's SERPs (Search Engine Results Page). increase. The following EAT SEO breakdown shows everything more clearly.

Google carefully analyzes user behavior, such as the time spent on a page and other pages visited on the site, so it's all about how web users perceive your site. This can fluctuate your search results and affect future site traffic. Similarly. It's really all a vicious circle, so if you want to keep your readers out of control, it's best to focus on getting content experts (SMBs) to write compelling content.

There are two types of professionals: professional and formal and casual, but Google considers content written by either to be a valid EAT ranking factor. Professionals or formal professionals, as the name implies, have years of formal training and / or experience in the field or industry and are considered top executives in the field. On the other hand, everyday professionals utilize their personal experience but do not have formal/professional or educational qualifications. An SEO expert in Bangladesh is an expert in the field.

Currently, not all professionals are good writers. So you can always hire a professional content creator to translate their words into useful consumables for your users. In addition, if your domain or industry does not have a clear expert or opinion leader, Google will consider other EATSEO ranking signals, such as user reviews, newspaper articles, etc., before ranking your site.

There are many types of sites on the Internet, but the most important is arguably the YMYL (Your Money or Your Life) site. That is, a legal, medical, or financial site that can have a direct impact on your health, money, or well-being. If you have a Q & A or feedback forum, simple EATSEO measures can help, such as moderating the content of your site to add value to those who decide to visit.

If you know you are an authority in this field, or if they hire an army of professionals to distribute valuable content for them, people will come to you a lot. And the best way to do this is to explicitly specify the author's reference and source. Short biographies, their educational and work references, certifications, their photos, links to their LinkedIn or blog pages, etc. are delicious dishes that users can't miss.

It's important for users to feel secure on your site-thin and mediocre content shows a lack of effort on your part and asks them if you care. What's more, if you don't make sure your EAT SEO game is solid, you may look like someone just there to make some quick money. As the famous saying goes, anyone who eats kernels must first crack the nuts. Similarly, if you want more users to find you and come back again and again, you need to be willing to do something. A clear, professional-looking "About Us" page with SSL certificates, transition to HTTPS hosting, contact details, team photos, customer feedback, and more can help.

Learn more about SEO:

Why SEO is Important

What are the benefits of SEO for your business or website?

SEO helps generate quality leads

SEO enhances PPC success

SEO does not include paid ads

Keep up with updates to Google's search algorithms