Apple Watch and Healthcare: Role of Apps and Closer Patient Connections

The Apple Watch and healthcare marketing might sound incongruous once you envision the normal uses for Apple's latest invention. Yet, just like all mobile devices, it's the perfect device to capture patient attention as consumers use smartphones and tablets to find quick information. Perhaps you've heard skeptics claim that wearables will always be relegated to monitoring our heart rates or blood pressure while doing cardio exercise. Nobody said it should stop there, and the potential for wearables in healthcare marketing is definitely an open book, including for plastic surgeons.

 

Everything has already been in put on the Apple Watch to compellingly market your plastic surgery practice to new or existing patients. At once, you also have a brand new device for easier communication with new or current patients to greatly help provide what they typically look for in cosmetic surgery.

 

What elements of the Apple Watch may help you connect better together with your prospective or future patients? As much tools as there are, you still have to think about the screen width and how well viewers view your marketing content.

 

The Role of Apps on the Apple Watch

 

Using apps on the Apple Watch is a common activity around on smartphones. When you do have an inferior screen on the Apple Watch, many individuals track their health on specialized apps. However, how many apps maybe you have seen on the device that provide inside informative data on different conditions?

 

The potentials here of medical practices creating apps that track or provide educative information is extremely eye-opening. Creating a software on your own plastic surgery practice has the same kind potential in providing information and revealing what patients want.

 

In this instance, you may create a tracker that monitors what people prefer in how of plastic surgery procedures. By accumulating this information, you have a real-time way of determining what kinds of procedures are the most used and what kind of results patients demand.

 

In addition, you should provide information in your app about each procedure and what's involved. As with all apps, the simpler you make its use, the better. This may happen through an easy search box letting apple watch straps and bands people see what they want done (in laymen terms) that leads them to a video or quick summary about what's involved.

 

Better Connectivity with Patients

 

The Apple Watch already has a tool called HealthKit (also integrates with Apple's ResearchKit) that allows the sharing of informative data on health apps to the local health provider. While most of these functions are for people with chronic illnesses, don't eliminate other possibilities. It's important to keep linked to your present patients around you can for updates on new plastic surgery procedures you offer, or informative data on new techniques.

 

By giving an option in having a patient's health information automatically sent for you from a software, it can help you serve your patients better. Think about this a brand new form of making customer personas where you gather existing data to create the perfect picture of the in-patient you'll need to cater to.

 

Since some health concerns require plastic surgery, the app you created above could give you informative data on how a particular plastic surgery procedure would help the in-patient in question. Consequently, your prospective patient would realize the worth of HealthKit in sharing information, even if everyone needs an opt out option.

 

 

USA Today recently mentioned how developers are working on apps that automatically send health information to medical organizations for intention of improved medical research. As the health information above will help your patients immediately, let your patients know the data you collect can help you on research as well.