Global Toothbrush Market, By Product (Manual Toothbrush, Electric Toothbrush), Bristles (Soft, Medium, Firm), Application (Adults, Children) – Industry Trends and Forecast to 2029

Market Analysis and Size

·      Consumers' willingness to spend money on oral hygiene products is increasing, allowing manufacturers to introduce premium products that address issues such as complete oral care devices, whitening, sensitivity, and gum health. The rising importance of oral hygiene has led to an increase in the market for toothbrushes.

·      Data Bridge Market Research analyses that the toothbrush market was valued at USD 7.52 billion in 2021 and is expected to reach the value of USD 9.79 billion by 2029, at a CAGR of 3.35% during the forecast period. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, patent analysis and consumer behaviour.

COVID-19 Impact on Toothbrush Market

·      COVID-19 began in Wuhan (China) in December 2019 and has since spread rapidly throughout the world. Among all personal care products, hand wash and oral care products saw significant sales growth during the COVID-19 pandemic, while other skincare and beauty products suffered. Sales growth in 2020 will be aided further by sector innovation.

Recent Development

·      Colgate-Palmolive Company launched Colgate Plaqless Pro, a smart electric toothbrush that uses newer optic sensor technology to detect buildup in the mouth and easily remove it with a brush, in January 2020.

·      Oral-B, the industry leader in oral care innovation, will release the Oral-B iO, a game-changing, completely reimagined, and redesigned rechargeable toothbrush, in August 2020.

Global Toothbrush Market Scope

·      The toothbrush market is segmented on the basis of product, bristles and application. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.


·      Manual toothbrush

·      Electric toothbrush


·      Soft

·      Medium

·      Firm


·      Adult

·      Children


Toothbrush Market Regional Analysis/Insights

·      The countries covered in the toothbrush market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

Competitive Landscape and Toothbrush Market Share Analysis

·      The toothbrush market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to toothbrush market.

Some of the major players operating in the toothbrush market are:

·      Church & Dwight Co. Inc. (U.S.)

·      Colgate-Palmolive Company (U.S.)

·      Unilever (U.S.)

·      Conair LLC (U.S.)

·      Den-Mat Holdings LLC (U.S.)

·      Dr. Fresh (U.S.)

·      FOREO (Sweden)

·      Koninklijke Philips N.V. (Netherlands)

·      Lion Corporation (Japan)

·      Panasonic Holding Corporation (Japan)

·      Shenzhen Risun Technology Co. Ltd. (Japan)

·      Ocado Retail Limited (U.K.)

·      Procter & Gamble (U.S.)

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