The global immunity boosting food products market was valued at USD 18.9 billion in 2030 and is likely to grow at a 7.90% CAGR between 2023- 2030 according to the new report by Market Research Future (MRFR). Immunity boosting food products, simply put, are food products that help to build the immune system to help people stay healthy. Probiotics and prebiotics, fruits and vegetables, nuts and seeds, herbs and spices, and others are the different types of immunity boosting food products.
Various factors are propelling the global immunity boosting food products market growth. As per the latest MRFR report, such factors include consumers increasing awareness about health & wellness, unhealthy lifestyle, improper diet, lack of adequate sleep resulting in weakened immune systems, growth of the organized retail sector, advent of e-commerce platforms, growing aging population, increasing cases of chronic diseases such as cholera & Ebola, and increase in different health & wellness issues. Besides, the advent of the H1N1 and the COVID-19 has boosted the demand for such products globally.
On the contrary, the high cost of specialized immunity boosting food products and lack of awareness about these products are factors that may limit the global immunity boosting food products market over the forecast period.
The MRFR report provides an inclusive segmental analysis of the global immunity boosting food products market report based on product types and distribution channel.
By product types, the global immunity boosting food products market size is segmented into probiotics and prebiotics, fruits and vegetables, herbs and spices, nuts and seeds, and others. Of these, the fruits and vegetable segment will have a major share in the market during the forecast period as they are the most common immunity boosting food products. Besides, its affordability, suitability for every age group, and easy accessibility are adding to the growth of the segment.
By distribution channel, the global immunity boosting food products market is segmented into non-store based & store based. The store-based segment is again sub segmented into convenience stores, specialty stores/pharmacies, supermarkets &hypermarkets, and others. Of these, supermarkets and hypermarkets will have the largest share in the market over the forecast period.
Based on the region, the global immunity boosting food products market overview report covers the recent trends and growth opportunities across North America, Europe, the Asia Pacific (APAC), & the Rest of the World (RoW). Among these, North America will lead the market over the forecast period. The presence of top immunity boosting food products manufacturers, consumers' high purchasing capacity, and growing awareness about wellness & healthy lifestyles are adding to the global immunity boosting food products market growth in the region. The US has the maximum share for the presence of top global immunity boosting food products manufacturers.
The global immunity boosting food products market in Europe is predicted to have the second-largest share over the forecast period followed by the APAC region. The rising number of emerging economies, particularly in South East Asia, is adding to the global immunity boosting food products market in the Asia Pacific region.
The global immunity boosting food products market in the RoW is predicted to have sound growth over the forecast period.
Notable players profiled in the global immunity boosting food products market report include Associated British Foods Plc (UK), Fonterra Group Cooperative Limited (New Zealand), Hines Nut Company (US), Olam International (Singapore), Pinnacle Foods Corp. (US), Dole Food Company, Inc. (US), Diamond Foods, LLC. (US), Blue Diamond Growers (US), Nestle S.A. (Switzerland) and Danone SA (France). Industry players have encompassed strategies such as contracts, new product development, joint ventures, collaborations, mergers and acquisitions, strategic alliances, geographic expansions, and others to stay ahead in the competition.
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