This type of digital marketing focuses on reaching your target audience via their smartphone or tablet. Mobile marketing is a way to get people via text messages, social media, and email. Marketers can customize offers and unique Content to specific locations or times, such as when a customer enters a store or attends an event.
A recent TechCrunch article shows that Americans now spend five hours per day on their smartphones. This is a 20% increase over the fourth quarter of 2015. This is a 20% increase over the fourth quarter of 2015. 2017 saw users spend more time using apps than they did watching television. According to TechCrunch, 15% of app time is spent on entertainment apps like Netflix and Hulu. 19% is spent on Facebook's mobile application, 12% on other messaging and social apps, and 11% on gaming apps.
Retail Diving shows that 45% or more of all retail shopping involves a mobile device. This could be used to research prices, make purchases, or do research. This number is 57% for most Millennials (defined by the Pew Research Center as people born between 1981-1997).
Marketers understand that your message must reach your customers. In 2019, it was apparent: Your potential customers are on their phones.