According to IMARC Group’s latest report, titled “Air Freshener Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026”, the global air freshener market reached a value of US$ XX Billion in 2020. An air freshener refers to a device used to impart aroma to eliminate odors in homes and commercial interiors, including hallways, vestibules, foyers, etc. It includes surfactants, oxidizers, solvents, aerosol propellants, preservatives, etc. An air freshener incorporates a scented air system that delivers aroma throughout an indoor space by connecting a fragrance diffuser to the heating, ventilation, and air conditioning systems. It is also utilized in automobiles, substantial interior spaces, public areas, etc. At present times, an air freshener is widely available in several variants, including oils, gels, sprays, liquids, scented candles, hanging disks, electric fans, plug-ins, etc.

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The elevating levels of urbanization and inflating disposable incomes of consumers have led to a rise in the construction of luxury homes, which is currently driving the air freshener market across the globe. Additionally, the improving consumer living standards have led to the growing per capita expenditures on high-end homecare products, such as air fresheners. Furthermore, air fresheners are also used across care facilities, such as detention centers, shelters, childcare, etc. In addition to this, the elevating use of transportation facilities is further bolstering the demand for air fresheners in cars, taxis, buses, airplanes, etc. Moreover, the increasing technological advancements and continuous improvements in packaging solutions are also anticipated to fuel the market growth of air fresheners in the coming years. Looking forward, IMARC Group expects the market to grow at a CAGR of XX% during 2021-2026.

As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviors of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Competitive Landscape with Key Players:

  • California Scents (Energizer Holdings Inc)
  • Church & Dwight Inc.
  • Farcent Enterprise Co. Ltd.
  • Godrej Consumer Products Limited (The Godrej Group)
  • Henkel AG & Co. KGaA
  • Kobayashi Pharmaceutical Co. Ltd.
  • Newell Brands
  • Procter & Gamble
  • Reckitt Benckiser Group plc.
  • C. Johnson & Son Inc.

Market Segmentation:

Breakup by Product Type:

  • Sprays/Aerosols
  • Electric Air Fresheners
  • Gels Air Fresheners
  • Candles Air Fresheners
  • Others

Breakup by Application:

  • Residential
  • Corporate
  • Cars
  • Others

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Pharmacies
  • Others

Breakup by Region:

  • North America (United States, Canada)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Others)
  • Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Others)

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Key highlights of the report:                                                    

  • Market Performance (2015-2020)
  • Market Outlook (2021-2026)
  • Market Trends
  • Market Drivers and Success Factors
  • The Impact of COVID-19 on the Global Market
  • Value Chain Analysis
  • Structure of the Global Market
  • Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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