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下載Salesforce Certified Marketing Cloud Consultant考試題庫

NEW QUESTION 41
Northern Trail Outfitters (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Builder to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could stop using Automation Studio Entirely.
Which three tasks would a consultant suggest for using Journey Builder instead of Automation Studio?

  • A. Building simple segmented campaigns without SQL queries
  • B. creating customer segments from multiple data extensions
  • C. Designing decision logic via an intuitive user interface
  • D. Processing zipped and encrypted file containing subscriber data
  • E. Setting behavior-based goals

Answer: B,C,D

 

NEW QUESTION 42
Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account. NTO notes that user passwords expire every 90 days and they do not want to update their file transfer script on the data warehouse each time a password changes and they do not want to compromise security.
Which solution should the consultant recommend?

  • A. Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key Management
  • B. Upload data files to Marketing Cloud using SFTP instead of FTP
  • C. Enable the 'Exclude FTP Users From Password Expiration' option in Setup > Security Settings
  • D. Contact the Marketing Cloud account representative to enable Single Sign-On Authentication using SAML

Answer: A

 

NEW QUESTION 43
Northern Trail Outfitters is sending email messages using Marketing Cloud Connect through the Sales Cloud user interface. All of their sends initiated from Sales Cloud have a status of failed.
What should the consultant do to diagnose the issue?

  • A. Initiate a log to troubleshoot package-related API calls.
  • B. Change the connection option to Scope by User.
  • C. Manually clear the OAuth token to refresh the connection.
  • D. Ensure the System User is assigned the Standard User Profile.

Answer: C

 

NEW QUESTION 44
A consultant wants to send an email to subscribers who have made a purchase. The data used for the send exists on two data extensions named Subscribers and Orders, and the customer needs to include key information from both tables, such as:
* CustomerID
* FirstName,
* EmailAddress
* OrderID
* OrderDate
* ShippedDate
Which SQL statement should the consultant use?

  • A. SELECT T1.CustomerID, T1.FirstName, T1.EmailAddress, T2.OrderID, T2.OrderDate, T2.ShippedDate FROM Subscribers OUTER JOIN Orders ON Subscribers.CustomerID=Orders.CustomerID
  • B. SELECT CustomerID, FirstName, EmailAddress, OrderID, OrderDate, ShippedDate FROM Subscribers INNER JOIN Orders ON CustomerID=CustomerID
  • C. SELECT * FROM Subscribers WHERE CustomerID, FirstName, EmailAddress, OrderID, OrderDate, ShippedDate JOIN Orders On CustomerID=CustomerID
  • D. SELECT T1.CustomerID, T1.FirstName, T1.EmailAddress, T2.OrderID, T2.OrderDate, T2.ShippedDate FROM Subscribers T1 INNER JOIN Orders T2 ON T1.CustomerID=T2.CustomerID

Answer: D

 

NEW QUESTION 45
A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.
Which feature should be utilised to make this happen?

  • A. Subscriber Keys
  • B. Publication Lists
  • C. Send Logging
  • D. Profile Center

Answer: B

 

NEW QUESTION 46
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