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NEW QUESTION 35
Northern Trail Outfitters (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Builder to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could stop using Automation Studio Entirely.
Which three tasks would a consultant suggest for using Journey Builder instead of Automation Studio?
- A. Processing zipped and encrypted file containing subscriber data
- B. Building simple segmented campaigns without SQL queries
- C. creating customer segments from multiple data extensions
- D. Designing decision logic via an intuitive user interface
- E. Setting behavior-based goals
Answer: A,B,D
NEW QUESTION 36
Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to recommend a scalable business unit (BU) hierarchy. They don't plan on executing any marketing campaigns on behalf of the NTO holding company, but NTO employees would like access to all subscribers and aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and should have their own branding, content, and subscribers.
Which solution should the consultant recommend?
- A. One parent BU and one child BU
- B. One parent BU with three additional private domains.
- C. One parent BU and three child BUs with their own Sender Authentication Packages.
- D. One parent BU and two child BUs with their own Sender Authentication Packages.
Answer: C
NEW QUESTION 37
Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their UK, Germany, and Swiss subsidiaries. Each subsidiary has its own business unit and they are trying to determine if a single long code could be used for all markets.
What functionality would tie to additional long code Implementation?
- A. Do they need to support UTF-8 characters in their SMS?
- B. Do they need to have independent reporting on SMS sends by country?
- C. Do they need to support different From Names by country?
- D. Do they need to support inbound messages in each country?
Answer: D
NEW QUESTION 38
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.
What action should NTO take? Select One
- A. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
- B. Create and send an apology email that includes a discount for a future purchase to all customers.
- C. Import a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder.
- D. Create a user-initiated message to logged-in customers to send once the website is restarted
Answer: D
NEW QUESTION 39
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