This can be part two in our blog series in regards to the For You feed, where we’re sharing background about content material, recommendations, and discovery on TikTok. For much more around the For You experience, see our initial post within this series. Get more information and facts about


When you post a video on TikTok, it has the potential to travel to For You feeds far and wide. Every post is your likelihood to inform a story, share your creativity, and connect with users who share your similar interests.


We made the For You feed to assist people discover a broad array of content that they are uniquely keen on, and to amplify the voices and creativity within our neighborhood by connecting creators with viewers who love their content material. We get asked typically about how you are able to make your videos stand out - inquiries about what to post, when to post, and how you can connect with viewers who love what you share. 


In this blog, we'll answer these queries and much more, share some most effective strategies and tricks, and bust some myths. While there's additional to TikTok than creating it massive on For You feeds, we understand that acquiring your videos found is usually a big part of what tends to make it so fun to be a creator. We hope you discover these pointers helpful, and we're excited to view what you share - satisfied building! 


Producing videos that stand out 


Captivating videos frequently have lots in frequent: they tell stories, draw us in, and spark conversation. But what are you able to do to make your videos stand out in the rest? It generally comes down to some fundamentals:


Video format: Vertical videos execute best on TikTok, as do videos which are longer than 5 seconds. 

Video captions: Sometimes a terrific caption is just as captivating as the content of a video. Make use of the space in captions to add context and share much more about a video.

Inventive effects, voice effects, and sounds: Whether you're freeze-framing, voice-overing, or dueting using a friend, creative effects and video tools might help bring your content material to life. You will uncover inventive effects on the record video web page in the bottom-left corner of the screen. 


Measuring video overall performance 


An incredible technique to gauge audience interests will be to review your video analytics. By switching to a Pro account, you may use our Analytics tool to gain a greater understanding of content material efficiency and engagement. Analytics provide an overview and insights on issues like your weekly and monthly views, follower development, and trending videos. So how ought to you use Analytics, and which metrics matter most? 


Contemplate the significant picture: Numerous variables figure out how content material is recommended within the For You feed, so no one engagement metric is necessarily a lot more essential than a different as you survey how your videos are performing. You should make note of high-level trends in your analytics, and broadly how audiences are engaging together with your content and account - rather than focusing on a single metric (for example likes or comments) from video to video. 


Measuring functionality for new videos: For You feed recommendations usually pull from videos posted inside the last 90 days, and newly uploaded videos will frequently see a peak in engagement soon right after they've been published. If viewers continue to find your video intriguing, it can continue to become advisable. Video performance extends more than a few days, so should you don't right away see the overall performance you expect, maintain your video up to give it time to produce full overall performance results.

Keeping viewers interested: Watch time variables into how a video gets recommended, so capturing viewers' focus early and preserving it all through makes for watchable, shareable content. Our recommendation system requires watch time as a signal that customers are enjoying your content material - keeping this in mind as you generate will help you make videos that are deeply engaging from beginning to end and, because of this, positioned for robust functionality. 


Connecting with the proper audiences


As you post videos and track viewer engagement, you will get started to acquire an idea in the content your audiences love. After you realize what resonates, you'll be able to take that as a signal about content that your audience desires far more of. Put oneself in the minds of the viewers by considering how they've engaged along with your videos previously and posting videos you feel they'd prefer to see next.


To increase the likelihood that your videos will connect using the suitable audiences, consider the following:


Hashtags: Add hashtags for your captions which might be relevant for your videos so they're more likely to become discovered by the proper audiences. Much more hashtags won't assure a broader reach, and there is only a lot space inside your captions, so only add hashtags that finest represent what your video is about. 


Music and sounds: From chart-topping music to sounds made for lip-syncs, adding audio for your videos aids them stand out and connects your content with viewers who love the dances and challenges that go together with the songs and sounds made well-known on TikTok. No matter whether users save your original sound for their next video and turn it into a trend, or come across your content material around the Sounds search web page as they scroll through results for their favored tunes, adding sounds aids make your videos more discoverable and shareable.


Experimenting with content material: The amount of videos you post will not impact how your content is advised inside the For You feed, and views vary from video to video. That leaves you free to experiment, get creative, and post diverse kinds of content material to determine what resonates.


So... What about #ForYou and #FYP? 


All of us love discovering out that our content has landed in someone else's For You feed, and lots of creators will include things like hashtags like #FYP in hopes that performing so will push their videos into far more feeds. In reality, hashtags like #FYP, #ForYou, and #ForYouPage work just like all other hashtags on TikTok, so adding these to your caption won’t necessarily improve your probabilities of obtaining on someone’s For You feed. 


Rather, we advise using the space inside your caption to add context to your video as well as hashtags which can be relevant for your content. You could consider tagging an additional creator whose content material inspired yours or is relatable to yours, or joining in on trending hashtags, which highlight trending topics or video challenges. 


Bear in mind: any person can be a creator


Above all, don't forget that any one can be a creator. On TikTok, everybody has the possible to inspire and uplift others, create neighborhood and express themselves authentically. Our platform is often a space exactly where you're free to share your concepts, start meaningful conversations, and showcase your creativity. 


We hope the strategies we've shared right here empower you to make, share, and express yourself, irrespective of whether you're already a prolific creator or you happen to be recording your first video now. We're excited to see how you use these tricks to continue building videos that inspire creativity and bring joy to audiences all about the world.