Want to fast display your customers the fee of your product? Product tour is the ideal tool for him. We've combined some advice from customer education and our own experience using Intercom product TechTour. This guide will help you show customers around your product, highlight new features, and support them if they need guidance.

In this guide we will cover:

Matters to preserve in thoughts while you plan your excursion.

How to create a compelling message.

Whilst to use each type of message in a excursion.

Strong formulas for product tours.

Plan your trip

When should you use a tour?

Tours are ideal for explaining a process that is achieved in one go and takes no more than a few minutes, such as 'adding projects'. They are also suitable for giving an overview of an area of your product, such as a 'Welcome to the post editor'. And if you want, 'check out our new reporting section!' Use a single-step tour to point out new features like this

Tours aren't suitable for documenting long tasks, or ones that don't occur entirely within your product, such as setting up an integration — in these situations, an in-app message with a help article from your help center is a good fit.

Describe your visit accurately

Your tour name and its description ought to be clear and suitable for users, as they are seen while you share your tour. Avoid using internal phrases or flags like 'do not delete' or 'draft' etc.


Keep the tour name as short and concise as possible. There is no need to include 'tour', as the phrase 'product tour' accompanies every tour you share.

Using a verb at the beginning of your tour name is a good way to clearly state the purpose of the tour. We advocate the usage of special verbs for exceptional varieties of excursions. For example,

'Creating a project' uses the 'Ing' form of the verb (present participle) which is more general, and offers an overview of how to create a project.

But, 'create a project' is more specific. This suggests that you have actually created a project at the end of the tour.

Be aware of what your tour name implies and make sure it matches the end result of your tour.

Note: To create a tour where customers complete more complex actions, such as typing in fields or navigating across multiple pages, you can choose how each step of the tour should proceed:

Create compelling messages

You should draft your steps in Product Tour Composer, so you can see how your content appears in context.

Fee sentence: "collections are organizations of articles, used to prepare your assist middle."

How to use the feature: "You can add your articles to a collection here."

Pro tip: To keep your messages concise, avoid repeating any text already visible on your product – your message should be complementary and explanatory.

A conventional media excursion is a tool used to promote Books. It involves a promotional blitz by authors and their publishers to reach readers. Such tours include personal radio and TV interviews and bookstore appearances at major chains and independents. It also includes interviews with local newspaper reporters. Writers often travel to numerous cities. These tours usually coincide with major conventions, including Book Expo America (BEA) and the annual conference of the American Library Association. These events bring a large number of books-and-files to one place at a time and provide a built-in audience for traveling writers. Authors with regional books may make short visits to specific areas. Most traditional media tours are planned by publishers' publicity departments or companies specializing in media tours. If you're self-published and don't have a traditional publisher to help with promotion, remember that you are.