With a consistently increasing market share as high as 72% and operating with 730 + websites, to foreign business, Baidu has been the first choice while acknowledging it as Google in the West. Similar to Google, Baidu has omnipresence in China and that demands you to have a business presence on Baidu. Regardless it's SEO or SEM, without being on Baidu, your business project will simply be at bay in no time.
Put simply, as you consider having an optimized web presence with Google page is crucial to enhance your business identity, brand awareness, or establish authenticity, being on Baidu should be taken quite seriously to reach millions of searchers in China. Thereby, when you're intended to extend your market through search engine marketing in China, consider the following points with diligence to enjoy a steady SEM success in Baidu.
Find Most Relevant Keywords
It's worth noting for any business group, be it a major corporate enterprise or SME that the digital marketplace of mainland China is completely different in all terms. Not only will it be surprising but challenging too once you find that Google is nowhere in China. Notably, all social pages popular in the West are banned in China with the implementation of the Firewall of China. But, even though you will find the Chinese largest search engine Baidu that has more than 72% stake in the digital market and most preferred by foreign business, however, the business policies of Baidu is extremely complex, particularly to overseas groups. That's why; your priority should be working with a Chinese digital marketing agency that will help you in all terms.
Since finding productive keywords is the first key to unlock Baidu SEM successfully, the agency you hire will evaluate your nature of the business, products/services, target audience and alongside do the necessary research activities of your rival groups and accordingly get the most resource and helpful keywords to get better positioning in SEM ads.
Go With Baidu Shangqiao
Baidu Shangqiao has been wonderfully designed for users of Baidu SEM to enjoy a series of advantages including online social games, sending microblogging, listening to music, having forum charts, viewing movies as well as search engine shopping experience that naturally increase the drive of traffic to any PPC ad page.