What do you mean by a no-follow link?

Before knowing anything about no-follow links, it is crucial to understand the meaning of do-follow links. These are generally standard links. It provides the page with an extra link juice it is referring to. It helps Google to rank the websites. It is mainly called a backlink. The two main backlinks are do-follow and no-follow links.    One of the links helps obtain search engine optimization.

Do-follow links are usual links that do not entertain a coder to make any possible frauds. On the contrary, no-follow links are born when the coder intentionally caters to Google not to provide more juices. A PPC Agency in Delhi can handle it with ease.

What is the basis of the difference between no-follow and do-follow links?

It is a hard thing to differentiate between a no-follow and a do-follow link. People can copy the link and use it as a usual link without recognizing it. There is a difference when the talk is about SEO.

The main difference is do-follow links coordinates with the search engine for the rankings, whereas no-follow links do not.

In January 2005, the no-follow feature got its introduction. It is a preventive measure against spam. Google asked to use the no-follow tag in September of the same year against paid links. Some commentators misused it and typed links that consisted of several keywords. It resulted in some links making a frequent appearance because of the high rankings. These rankings were artificial.

A value allocates the "rel" feature in the HTML codes. Here, the value is a no-follow link. It does not allow the search engine to accept a link in its index. Thus, it prevents the division from reaching its destination.

How to ensure a no-follow link?

The following will help to check whether a link is a no-follow link or not.

  1. View "page source" by right-clicking on the browser.
  2. Find the HTML code of the page in the page source document.
  3. Search for the same link on the HTML code of your page.
  4. Remember, a no-follow link will show rel="nofollow," and nothing shows for a do-follow link.

"Strike out the no-follow link" on Chrome Extension is also helpful. It is a feature that automatically finds the no-follow links and omits them. This way, it prevents you from searching for the code manually.

When can one use a no-follow link?

Following are some specific situations where a no-follow link is applicable.

  1. One can use these links if they want Google to consider them for utilizing paid migratory links. One shall remember that these links attract more traffic to the site.
  2. It is a preventive measure against people using negative links on your site.
  3. It helps to prevent promotions of videos or infographics.
  4. It helps in copying links. One can apply this when they do not want to see the rank.


One can take help from the set of guidelines laid down by the SEO Services in Delhi. You can also directly approach them.