Fintech is an emerging industry that has created unprecedented potential for data collected and analyzed by a wide range of stakeholders in the Financial sector.  For a long time, fintech has been able to use data science to develop new products for consumers and businesses, while data scientists have been able to utilize their knowledge of machine learning and artificial intelligence(AI) to provide analysis of how those products are performing. These two areas are interrelated in many ways, and businesses need to understand how they work together to improve their products and services. 


Moreover, the Fintech industry is constantly evolving. Due to the unique nature of this sector, things change incredibly quickly, and innovations pop up every day. Therefore, it is vital that banks put systems in place to ensure they can adapt to changing circumstances frequently. This could take the form of financial technology and data science, working hand in hand with traditional financial technologies such as databases and ERPs.


This blog aims to understand how Fintech and Data Science can co-exist in a coordinated and sustainable way, creating value for both industries while also making a beneficial mark on the community.


The convergence of Data Science and Fintech:


Fintech, which stands for financial technology, is an umbrella term that aims to make financial services work easier. There are several ways Fintechs are disrupting the financial industry, and data science is one of them. It includes personal loans, check cashing services, investment advice, and prepaid debit cards.


Data science is a broad field that includes fields as diverse as computer programming, machine learning, statistical analysis, and artificial intelligence (AI). Data scientists work with large datasets to find patterns in those datasets that weren't obvious before they were analyzed.


The convergence of these two fields is a powerful combination that has the potential to alter the way many people do business. But, how?


Fintech companies collect and process large amounts of data that can be used to create new products or services. The information collected can include things like how many people have signed up for a certain service, how much they spent, etc. This type of information is incredibly valuable because it gives businesses insights into what consumers want and need from their products or services. For example, data scientists use this information to create new ways for consumers to interact with their products or services through virtual reality headsets or mobile apps that allow users to take pictures while on vacation without having access to a computer at all times. Data scientists also use this information to optimize marketing campaigns to reach their target audience more effectively than ever before by showing them.


Here are the popular ways fintech companies are leveraging data science:

  1. Risk Analysis:

Finance is all about analyzing and evaluating the risks. There are several ways to evaluate risk in the financial sector, from online working capital loans to investment decisions. Fintech uses data science techniques to develop credit risk assessment procedures that are faster and more accurate than ever envisaged in traditional banks.


The accuracy of the appraisal opens up a whole new market while significantly reducing credit risk. The online capital lender and others can precisely identify a person's creditworthiness by examining 15,000 data points, thanks to data science. Along with standard data such as credit score, non-traditional factors such as application typing speed and word usage are combined to create a credit risk model. Prior to the development of data science, it would have been difficult to use anything other than traditional loan risk rating techniques.

  1. Fraud Detection and Prevention:

Data science has revolutionized the detection and prevention of fraud. In the battle against fraud, tracking transactions in real-time and reporting those that go outside the norm is a significant weapon.


Fintech companies prioritize preventing fraud; hence, many resources have been invested in this area. Using analytics, early warning systems have been created that are extremely accurate in their forecasting abilities. However, many new fintech companies are devoted only to providing fraud prevention services to other fintech companies.

  1. Payment and purchasing habits:


Data science enables a customer's payment and purchase history to be examined at a detailed level. This allows for accurate predictions of future behavior. This evaluation can range from simple analytical ratings based on the volume of monthly expenditure to more intricate calculations such as using payment records and spending patterns to target marketing, loyalty benefits, and other types of active consumer interfacing.

  1. Determining customer lifetime value:


Using data science, financial companies may better understand the lifetime worth of their customers. For example, using Fintech, a consumer's potential lifetime purchase volume may be analyzed rather than only as a one-time transaction.

Upselling and targeted marketing can be done based on where the consumer is on the model based on the estimation of future lifetime value. To construct a lifetime value model, Fintech can use data such as social media feeds and direct input from surveys. Customer lifetime value can help you focus your marketing efforts on those clients who will be most valuable in the future.


  1. Insurance Products: 


Data science is also widely used in the insurance sector. Most insurance companies use data science to improve risk management and boost revenue. For instance, the claims department of an insurance firm makes use of data science algorithms to identify fraudulent and non-fraudulent activities. Besides credit scoring, customer acquisition, marketing, and customer retention, insurance firms also utilize data science and big data to design new insurance products.


Although there is still room for enhancement, the future of Fintech truly does look promising. It is exciting to see where these technologies are headed and how they will help businesses grow, and consumers better manage their finances. So, if you're considering entering the field, it will be worth your while to put in those long hours studying coding, statistics and data analysis. Take up a domain-focused data analytics course in Canada to learn the in-demand skills. Engage in various data science projects with industry experts and become an IBM-certified data scientist or data analyst.   




As we have discussed above, the fusion of data science and Fintech makes perfect sense. Data science and artificial intelligence (AI) are helping FinTechs improve efficiency and productivity by implementing AI. While Fintech helps financial entrepreneurs and businesses design better products and services, data science enables these products to outperform their counterparts. Combining these two is a winning strategy for success. In addition, with the advent of big data, predictive modeling and machine learning techniques will make it easier to develop new products that address customer needs more effectively. The future for Fintech is bright! 


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