The global conditioner market size reached USD 9.14 Billion in 2021 and is expected to register a revenue CAGR of 4.3% during the forecast period, according to latest analysis by Emergen Research. Rising popularity of organic and natural hair products and the hectic lifestyle of consumers are key factors driving market revenue growth.

Majority of consumers prefer hair care solutions that address issues such as frizzy hair, split ends, curly hair, and greasy hair, among others as every individual has different hair types which require specialized care. Deep conditioning with a strong conditioner can help reduce split ends by smoothing, nourishing, and revitalizing the hair strands which improves hair manageability which is one of the factors driving revenue growth of the market. Changing fashion trends are increasing applications of various chemical treatments, resulting in ever-changing requirements of consumers thereby driving various manufacturers to meet those concerns with continuous and new product advancements, which are projected to drive the conditioner market.

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Competitive Outlook:

Unilever, Henkel AG & Co. KGaA, The Estée Lauder Companies, Johnson & Johnson Services, Inc., L\'Oréal Groupe, Procter & Gamble, Kao Corporation, Marico, Natura&Co, and Oriflame Cosmetics AG.

Market Segmentation

Emergen Research has segmented global conditioner market on the basis of type, distribution channel, end-users, and region:

Type Outlook (Revenue, USD Billion; 2019-2030)







Distribution Channel Outlook (Revenue, USD Billion; 2019-2030)

Drug stores

Online stores

Supermarket & hypermarket

Specialty stores

Mono-brand stores

Department stores


End-Users Outlook (Revenue, USD Billion; 2019-2030)




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Some Key Highlights from the Report

Rinse-out segment accounted for a comparatively larger revenue share in 2021. Easy application and the ability to close cuticles of the hair follicle as well as restore any moisture lost during the washing process are a few of the major factors driving revenue growth of the segment. According to the American Academy of Dermatology (AAD), it is recommended to use a rinse-out conditioner after every wash, ideally a few times per week.

Supermarket & hypermarket segment is expected to register a rapid growth rate over the forecast period owing to the availability of a wide range of products from various brands in a single place. Easy accessibility to various options and product visibility are a few factors driving revenue growth of the segment as consumers can trust the products by verifying and testing them before making a purchase.

Women segment accounted for a significant revenue share in 2021. High preference among women for long, thick and lustrous hair, increasing use of hair styling products and chemical treatments as well as for improving texture and manageability of hair to avoid hair fall and breakage are some of the key factors driving revenue growth of the segment. Increasing incidences of hair loss specifically in conditions such as female pattern hair loss and alopecia areata among women is a major factor driving the growth of market.

Conditioner market in Europe accounted for the largest revenue share in 2021 owing to rising hair-related concerns such as dull, dry, and frizzy hair, in addition, to an increase in hair fall problems. Growing demand for maintenance of healthy hair and self-grooming is a highly increasing demand for conditioner products from all age groups. Moreover, growing popularity of brands that are also constantly developing products free from chemical formulations and launching an innovative range of conditioners to cater to the rising demand for natural and organic hair care products is contributing to the growth of market.

Key points covered in the report:

A detailed outlook of the market with essential data beneficial for business

Market segmentation based on product types, applications, and end-users. For further understanding, the key segments are further divided into sub-segments

Growth factors, driving and restraining factors, product trends, and technological advancements are extensively discussed

Latest product developments, incorporation of new techniques and profiles of major competitors

Regional Segmentation

North America (U.S., Canada)

Europe (U.K., Italy, Germany, France, Rest of EU)

Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)

Latin America (Chile, Brazil, Argentina, Rest of Latin America)

Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

In conclusion, the report provides a qualitative and quantitative analysis of the Global Conditioner market including the global and regional analysis of the market. The study covers critical information and factual data about the Conditioner market industry, along with an in-depth statistical analysis of the market drivers, limitations, growth prospects, opportunities, and threats. On the basis of the current market scope, the report provides an extensive analysis of how the Conditioner market is expected to fare in the forecast timeline. The report utilizes Conditionera nalytical tools to offer an estimation of the outlook of the global state of the Conditioner market industry.

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