Welcome to the future of the luxury industry, Serein offers you a whole new market of sustainable, vegan and cruelty free products, designed, manufactured and modified according to the choices, lifestyles and preferences of consumers.

The tranquility and peace of nature come together to form Serein, a French translation of the word Serene. Serene is not just a brand, it is a lifestyle that seeks to change people's perception of luxury by focusing on peaceful nature, introducing sustainable, vegan and nature-friendly products. Serein was formed on April 18, 2021 as a division of Mundhra International under Mundhra Logistics. Each category and each product designed, organized and created is inspired by the elements of nature.

The circle rule is applied to the Serein logo because the circle conveys a positive sense of harmony and protection and represents unity. The circle is like a flower that has no beginning or end. It represents the concept of sustainable vegan products.

Buy vegan and cruelty free makeup products online in India.

More than a billion animals are slaughtered, burned and blinded every year for the production of luxury goods and cosmetics. Buy best vegan cosmetics online in India. We believe that animals are not commodities and that life is priceless. At SEREIN we believe that beauty products based on living substances such as plants or their extracts are naturally balanced and contain the vibrational energy that creates life.